Performance marketing for gyms & fitness clubs
More right-fit members.
Fewer cold leads.
Local campaigns for gyms, boutique fitness and sports clubs that turn interest and free trials into measurable memberships.
Request a conversation90-day growth planGyms & fitness clubs
What we optimiseTrials & appointmentsCost per membershipLocal demandRetention & renewals
Trials & appointments✦Cost per membership✦Local demand✦Retention & renewals
01 / The challenges
A completed form is not yet a new member.
Unresponsive leads
Generic offers collect contacts without real motivation or fit with the club.
Seasonal pressure
Strong January and September peaks, but no plan to sustain acquisition and attendance year-round.
Disconnected sales
Campaigns, trials, visits and memberships remain separate, hiding the true cost per member.
02 / The work
From first impression to first workout.
A local growth strategy connecting offer, creative, sales follow-up and membership measurement.
01Strategy
Acquisition strategy
Catchment, capacity, audience, seasonality and average membership value analysis.
02Intent
Google & Maps
Capture people searching for a nearby gym, class or specific fitness service.
03Demand
Meta advertising
Trial, open-day and offer campaigns built around real audience motivations.
04Measurement
Membership tracking
Measure leads, appointments, trials and sales to optimise for quality.
03 / The approach
Four steps. No unnecessary complexity.
Diagnose
Account, funnel, demand and real business numbers.
Prioritise
A roadmap ranked by impact and feasibility.
Activate
Campaigns, tracking and landing pages working together.
Learn
Useful tests, faster decisions and sustainable scale.
Available for new projects
Ready to turn more trials into members?
Tell me about your club, local catchment and the members you want to acquire.
Request a conversation Typically replies within 2 business days